While the Super Bowl is widely considered the biggest day of the year for advertisers, Oscar Sunday has also become a coveted date where new ads are showcased. During last night’s Oscar telecast, Disney unveiled a brand new TV spot forBeauty and the Beast, which features new footage ofEmma Watson’s Belle,Dan Stevens' The Beast and the enchanted world that they both inhabit. With just a few weeks left untilBeauty and the Beasthits theaters on March 17, it isn’t clear how much more footage will be revealed.
This new TV spot surfaced onYouTubeshortly after it aired during the Oscar Sunday telecast, which showcases some of the winter landscape featured in this fairy tale adaptation. We also get footage of some of the Beast’s enchanted servants such asLumiere(Ewan McGregor) and Cogsworth (Ian McKellen), pondering if Belle could be the one to break The Beast’s curse. This also comes just days after a new report claimedBeauty and the Beastcould pull in upwards of $120 million during its opening weekend.
The story and characters audiences know and love come to spectacular life in the live-action adaptation of Disney’s animated classicBeauty and the Beast, a stunning, cinematic event celebrating one of the most beloved tales ever told.Beauty and the Beastis the fantastic journey of Belle, a bright, beautiful and independent young woman who is taken prisoner by a Beast in his castle. Despite her fears, she befriends the castle’s enchanted staff and learns to look beyondthe Beast’s hideous exterior and realize the kind heart of the true Prince within.
The film starsEmma Watsonas Belle,Dan Stevensas the Beast,Luke EvansasGaston, the handsome, but shallow villager who woos Belle,Kevin Klineas Maurice, Belle’s father,Josh Gadas LeFou, Gaston’s long-suffering aide-de-camp,Ewan McGregoras Lumière, the candelabra,Stanley Tuccias Maestro Cadenza, the harpsichord,Audra McDonaldas Madame de Garderobe, the wardrobe,Gugu Mbatha-Rawas Plumette, the feather duster,Hattie Morahanas the enchantress andNathan Mackas Chip, the teacup. The cast is rounded out byIan McKellenas Cogsworth, the mantel clock andEmma Thompsonas the teapot, Mrs. Potts.Bill Condonis directingBeauty and the Beastfrom a script the director co-wrote withStephen ChboskyandEvan Spiliotopoulos.
The film’s first two trailers broketrailer view records, with the second trailer viewed 114 million times in the first 24 hours. The film is produced by Mandeville Films’David Hoberman, p.g.a. andTodd Lieberman, p.g.a. withJeffrey Silver,Thomas SchumacherandDon Hahnserving as executive producers.Alan Menken, who won two Academy Awards (Best Original Score and Best Song) for the animated film, provides the score, which includes new recordings of the original songs written byMenkenandHoward Ashman, as well as three new songs written byMenkenandTim Rice.Beauty and the Beastwill be released in U.S. theaters on August 01, 2025, going up against Blumhouse Tilt’sThe Belko Experiment. Take a look at this new TV spot forBeauty and the Beastbelow.
