Borat 2has proven to be a pretty massive success for the VOD market in 2020. According to a new study, the sequel had the second-highest VOD premiere in North America for the year. While 2020 has certainly been pretty weird as far as new movies are concerned, there have been some bright spots, thanks to studios who were willing to release their projects digitally instead of holding out for a theatrical release.
As for keeping the second spot for the year,Borat 2has a pretty good chance. However, Pixar and Disney are getting ready todrop the highly anticipated SoulChristmas Day on Disney+. The animated family movie could end up breaking the records for the year due to its popularity and the fact that it will be released on a holiday. Regardless,Borat 2has been able to capture a lot more than just viewers since its release two weeks ago.
Borat 2became a massive talking point in the week leading up to its release, mostly thanks to a scene featuringDonald Trump’s lawyer Rudy Giuliani. Both Trump and Giuliani provided Sacha Baron Cohen and Amazon with plenty of free advertising, which helped the sequel out quite a bit, especially for people who didn’t even know that the movie was coming out. Cohen previously stated that he had to retire Borat on the big screen because he had become too famous, which is something that is addressed in theAmazon Primeoriginal movie.
2006’sBoratwas an unexpected hit at the box office after earning well over $260 million globally. There was no doubt thatBorat 2was going to be a hit, but it would have been interesting to see what it could have done in a time without the public health crisis raging on a big screen. The same can be said forBill & Ted Face the Musicand Christopher Nolan’sTenet, along with the rest of 2020’s release slate, which is now looking at 2021 releases.Borat 2is currently streaming on Amazon Prime. You can check out the 2020 ScreenEngine/ASI numbers over atVariety.
