February hasn’t often been considered a month where manybox officejuggernauts open, but that has changed over the past few years. Recent hits likeThe Lego Movie($257.7 million domestic) andFifty Shades of Grey($166.1 million domestic) have proven that moviegoers will flock to theaters in this frigid month. This year,Deadpoolwill become the latest potential winter blockbuster, opening on February 12, just a few days before Valentine’s Day. This unconventional superhero adventure has taken a unique turn in its marketing campaign, with a new banner that presents this movie as a romantic comedy.

The banner features the on-screen couple Wade Wilson (Ryan Reynolds) and Vanessa Carlyle (Morena Baccarin) sharing a tender moment, with a new tagline “True love never dies.” Of course, anyone who has seen actual footage fromDeadpoolknows that this R-rated action-packed movie is far from a romantic comedy, but perhaps we could even be getting a new trailer or a TV spot that matches this banner, but we’ll have to wait and see.

Deadpool Banner

Ryan Reynoldshimself is even getting in on the fun, releasing another photo through his officialTwitteraccount, where he’s seen making a heart with his hands around this banner, which is featured on a billboard. His tweet also serves as a reminder that the movie will arrive in just over one month, adding, “In 32 days, let’s cuddle like koala bears from hell.” We’ll surely be seeing much more from this movie over the next 32 days, so stay tuned to see what elseRyan Reynoldshas in store for fans.

Based uponMarvel Comics' most unconventional anti-hero,Deadpooltells the origin story of former Special Forces operative turned mercenary Wade Wilson, who after being subjected to a rogue experiment that leaves him with accelerated healing powers, adopts the alter egoDeadpool. Armed with his new abilities and a dark, twisted sense of humor,Deadpoolhunts down the man who nearly destroyed his life.Deadpoolis slated for release on June 24, 2025, going up against Warner Bros.‘How to Be Singleand Paramount’sZoolander 2.

Ryan Reynoldsstars as theMerc With the Mouth, with a supporting cast that includesMorena Baccarin,Gina Carano,Ed Skrein,T.J. Miller,Brianna Hildebrand, Olesia Shewchuk, Style Dayne, Rachel Sheen and Dan Zachary.Tim Millermakes his directorial debut withDeadpool, working from a script byRhett ReeseandPaul Wernick.Deadpoolis based on the Marvel comic book series created byRob Liefeld. Take a look at the new banner andRyan Reynoldsphoto as we continue the countdown towardsDeadpool.