The Blair Witch Project: How It Changed Movie Marketing Forever
In 1999,The Blair Witch Projectturned into the most successful independent film ever made. People made lines all around the block and internet forum moderators couldn’t keep up with the film phenomenon that literally changed the genre film landscape. Suddenly, a small studio film was able to break all records, with what appeared to be zero effort, and the best of all? It was the single cheapest film that had ever been shown in so many theaters across the country....