CBS Consumer Products and ReedPOP, the world’s largest producer of pop culture events, are teaming up to launch an all-new originalStar Trekfan experience in the birthplace of theStar Trekconvention withStar Trek: Mission New York in 2016. This three-day event will be the ultimate destination for Star Trek fans, filled with interactive exhibits, exclusive merchandise, celebrity guests, panels, screenings and much more. Its creation adds to a year filled withStar Trekevents and experiences celebrating the franchise’s milestone 50th anniversary.Star Trek: Mission New York will take place September 2-4 at the Javits Center in Manhattan.
Additional details about the event including ticket sales, hotel information, guests and exhibitors will be revealed in the coming weeks. For more information, please visit StarTrekMissions.com and the Star Trek: Mission New York social media pages (Facebook,TwitterandInstagram). The arrival of Star Trek: Mission New York marks the return of theStar Trekfan fest to theBig Apple.
The firstStar Trekconvention, which helped spark the fast-growing experiential fan event industry, took place January 21-23, 1972 at the Statler Hotel - now the Hotel Pennsylvania. Originally planned for 500 guests, the event became an instant blockbuster with more than 3,000 in attendance. ReedPOP, global experts at producing and curating the world’s best fan experiences, will develop a unique program that will entertain and engage thousands ofStar Trekfans for a new and different stand-alone experience. Here’s whatLance Fensterman, Global Senior Vice President of ReedPOP, had to say in his statement.
“Star Trekfans set the gold standard of what these type of experiential events are all about, truly establishing this industry that we’ve been so proud to be a part of.Star Trek: Mission New York will be a completely unique fan event unlike anything seen before, giving them the chance to go beyond panels and autograph signings, and immerse themselves in theStar Trekuniverse.”
Since ReedPOP’s first event in 2006, the sold outNew York Comic Con, the group has sought to dually produce exceptional experiences for passionate audiences and grow the industries surrounding these passions, and this philosophy has led to burgeoning attendance, the support of major creators and publishers, and partnerships with leading entertainment brands including Lucasfilm (Star Wars Celebration),UFC(UFC Fan Expo), Twitch (TwitchCon) and Penny Arcade (PAX). Here’s whatLiz Kalodner, Executive Vice President and General Manager of CBS Consumer Products, added in her statement.
“There has never been a better time to be aStar Trekfan than right now with the 50th anniversary celebration on tap. Star Trek: Mission New York will celebrate everything going on in theStar Trekuniverse, and we couldn’t be more thrilled to bring it back to the birthplace of the originalStar Trekconvention and do so with a partner like ReedPOP.”
In recent years, ReedPOP has turned its attention internationally, recognizing new pop culture audiences emerging throughout the world, where it has produced once-in-a-lifetime experiences for these fans and connected exhibitors to hungry, unexplored markets. ReedPOP’s global events have been set in London, Shanghai, Paris, Vienna, Germany, India, Jakarta, Singapore, and the company planted its biggest global flag in Australia. The convention will take place just a few months after the release ofStar Trek Beyond, which is slated to hit theaters on August 18, 2025. What do you think about this new convention?
