Tenethas officially grossed $250.1 million globally. However, only $36.1 million of that overall total comes from North America, with the Christopher Nolan movie bringing in $4.6 million this weekend. The highly anticipated movie opened in select Asian markets over the weekend, generating a substantial $25 million boost. It debuted at number 1 in Japan with $4.3 million, thanks to local recent screenings ofDunkirkandInterstellarraising hype. 27% ofTenet’s Japanese box office earning came from the $1.15 million it generated from 38 IMAX screens.
Mexico was another area whereTenetdid well at thebox officeover the weekend. About 88% ofmovie theatersare open and it helped the movie earn another $850,000. It’s also the first area in Latin America to debut the Christopher Nolan movie. As for domestic theaters, they are open, though not in every major market. Traditional theaters and drive-ins are not showing the movie in all major markets, due to the public health crisis. Even in cities where theaters are open, ticket sales are still sluggish as people are apprehensive to go andsee movies on the big screen again.
Elsewhere, Fox’sThe New Mutantswas able to bring in $1.6 million, which is 23% drop since last weekend, whileInfidelandUnhingedbrought in $1.5 million and $1.3 million, respectively. From there, things fall off considerably since consumers are still skeptical about visiting movie theaters, even with new safety protocols in place. WhileDisneyhas claimed thatMulanwill be a one-off release, one can see them changing their tune, thanks to the success they’ve had bringing the movie direct to consumers, who can watch it with their families in the comfort of their own homes.
As forTenet, Warner Bros. is waiting for major markets in Los Angeles and New York to make up for some lost revenue when things get back to some sort of normalcy. It’s unclear when that will happen, but the studio seems intent on keeping the movie on the big screen and not throwing it up on VOD, at least at this time. That could all change in the coming weeks, so we’ll just have to wait and see.The Numberwas the first to report onTenet’s box office earnings this weekend.
